Biography/СV

Global implementation Projects, deliver methodology to help countries start eCommerce based on SAP Hybris technology, include:
- Defining strategic approach and customer value proposition;
- Building operational model;
- Marketing strategy;
- Determining the technological fit for organization.

2005   Moscow Lomonosov State University, Moscow, Economic History, History of economics
2015    Technical operation and design of engineering systems of buildings  
НИУ МГСУ — Moscow State Univercity of Civil engineering, engineer
2015     Digital Marketing Institute, Digital Marketing – International Diploma
2005-2012  ITIL -IT Infrastructure Library
ITIL. Service Delivery set:
Service Level Management, Financial Management for IT Services, Capacity Management, Availability Management, IT Service Continuity Management
Tekora Group, IT Project Manager Course
ITIL. Service Support set:
Configuration Management, Incident Management, Problem Management, Change Management Release Management
Tekora Group, IT Project Manager Course

Highly motivated specialist with 10+ experience in eCommerce and Digital marketing, software design and development, IT solutions and IT management with leading international brands (Samsung, Lenovo), key Russian commercial companies (Svyaznoy, MTS) and key innovative governmental programs (Rosatom).

Expert in Digital (SEO, SEM, Online Advertising, Web analytics, PPC, SMM, Lead generation, Customer E-care, B2C / B2B communications, A/B-testing, UX/UI Design for Web+Mobile and Usability, Digital Marketing), but also a software development manager with start-up skills.

Specialties: Web Development, eCommerce Solutions, Integration Solutions (ERP-, CRM-, e-Marketing-, Payment Systems), Data Import/Export and ETL Solutions, IT Infrastructure Management, System Integration, Information Security, SAP Hybris, SAP Marketing, business processes description and optimization with a passion for customer experience, innovation, and technology.

Key technologies: C#, ASP.NET, SQL, NoSQL, ASP.NET 1.0 Core, ASP.NET MVC, Web Forms, IIS, MS Windows Server; MS SQL Server, MySQL; Ajax; Oracle; HTML5, CSS3, HTTPS, SSL, JS; XML, JSON, SOAP, Web API; SOA, Cloud, Agile/Scrum; Team Foundation Server (TFS), Version Control System, Issue Tracking Systems; Big Data.

Specialties:  Web Development, eCommerce Solutions, Integration Solutions (ERP-, CRM-, e-Marketing-, Payment Systems), Data Import/Export and ETL Solutions, IT Infrastructure Management, System Integration, Information Security.

Managing all aspects of the eCommerce business development. Accelerated infrastructural transformation from B2B to D2C model including
– eStore launch based on SAP Hybris,
– AEM +SAP Hybris Solution integration,
– SAP ERP integration with SAP Hybris (CX),
– data analytics (Adobe Omniture) system implementation in eStore,
– CDM Solution (Microsoft) integration was started.
– Leading eStore customer-centric service design and customer journey model from concept to launch.

Responsibilities:
– Led the development of SAMSUNG official eStore (SAP Hybris) from concept to launch;
– Provided the implementation of a global E-Commerce strategy customized to Russian specifics;
– Gathered the worldwide best practice cases and analyze specific business-processes for Europe, USA, South Korea, Vietnam, India, China to implement in Russia and CIS eStore;
– Participated in Head Quarter activities (Workshops, Conferences), initiating the experience exchange events between countries involved in eCommerce implementation from agenda to real event;
– Developed customer value proposition, product and UX requirements based on market research and customer journey analysis
– Led the web development process in a structured AGILE approach to achieve faster results;
– Built acquisition strategy to grow sales (40%), managed the P&L to ensure profitability, led sales team to deliver growth of revenue;
– Design and develop Digital Marketing strategy for Customer Acquisition, Customer Retention, Customer Loyalty, Web Traffic and Conversion rate.

  • Achievements: – official SAMSUNG eStore launched, strategy in part of sales and marketing was set up before 2020, sales increased more than 50% per year;- collecting and analyzing global experience of digitalization by direct communication with subsidiaries and workshops, created the real experience-based methodology including step-by-step instructions of eCommerce system implementation. Methodology was used in SAMSUNG subsidiaries in Eastern Europe, presented to SAP Education team and SAP Partners, adapted as common for lading eCommerce platforms.

About   www.art-businessgroup.com   

A.R.T. LOGISTICS found 2005 году.
Hong Kong Head Office
Developed global eCommerce strategy.
Created concept of global logistic web-portal with automation of Silk Road logistic services. Managed full project lifecycle: strategy, design, development, testing, and implementation.


Responsibilities:

Обязанности:
-Created marketing and business-development strategies for all channels and all products: air and rail freight, groupage service and project logistics;
-Guide, drive and manage eCommerce team worldwide, create and implement business model how optimize cost and capacity, performance and customer experience.
-Encouraging direct online sales of logistic products, created and managed the online transaction system, improve brand messaging in online channels, engage new clients, improve conversion.
-Negotiated with key clients, encouraging them to use automated logistic services, coordinate professional communities and events

Achievements: зweb-site www.art-businessgroup.com designed and developed, eCommerce business started worldwide and local eCommerce teams created.

Global Commercial director
Developed global Sales and Marketing strategy in all channels include eCommerce,
create software products from idea to production.

Responsibilities:

-Implementation and development Sales and Marketing strategy of software products: SaaS and License.
-Provided software products description online, managed all aspects of promotional activity;
-Reviewed web analytics and agencies reports, developed recommendations for campaign optimization;
-Coordinate Software Product Line development to provide better solutions and customer experience, based on regular competitors monitoring, new software Products P&L creation;
-Led key governmental (Rosatom) and commercial projects, people management, KPI setting and tracking;
-Announce innovative IT products on software and engineering conferences.

Achievements:
more than 100 implementations of software products in governmental and commercial organizations.

       Head of Commercial Department (Software product line marketing and sales)
Responsible for Marketing strategy and Software product line sales for SaaS and License products.


– Provide performance in all channels offline and online include best cases publishing, client relationship, key events participation, SEO and Paid traffic promotional activities;
– Led key projects of software development and implementation, coordinated development team, defined development methodology with clients (AGILE), presented results of development iterations.
– Creating new software products from idea to production, include functional requirements, technical solution architecture, UX/UI design and following commercialization of new software products.

Achievements: more than 20 projects in retail with key players in Russia – MTS, Svyaznoy, Euroset, ION Digital centre, Samsung, Lenovo, Huynday, more.

  Svyaznoy.ru – one of the leading retailers over the Russia.
  Development and execution of E-commerce business and marketing strategies. Implementation of world-wide best practices in e-commerce: software product benchmarking, front and back-ends Usability, CRM-solutions and experience.

Responsibilities:

– Provide performance in all channels offline and online include best cases publishing, client relationship, key events participation, SEO and Paid traffic promotional activities;
– Led key projects of software development and implementation, coordinated development team, defined development methodology with clients (AGILE), presented results of development iterations.
– Creating new software products from idea to production, include functional requirements, technical solution architecture, UX/UI design and following commercialization of new software products.

Achievements: – more than 40% sales increase in 2009 year, guarantee and other services started online sales.

Development and execution new retail format, channel and Product strategy for banking, tourism, entertainment and telecommunication products and services.

– Communication with AFK SYSTEM Holding Management about sales and marketing strategy, merchandising format and promotional activities;
– Coordinate and provide brand presence for MTS, MTS Bank, Intourist, Comstar, MTT in new retail format according to guidelines;
– Responsible for sales and operational performance each product all over Russia.
Achievements:
2500 outlets were opened all over Russia.

Managed innovations for Eventim Russia, implementing best practice technical solutions from EVENTIM HQ include eCommerce platform, CRM-solution, concert halls automation platform.

-Channel strategy – call-center, web-portals, online agents, partner’s stores and operational effectiveness increase;
-Led implementation of HQ-technologies, include localization of functions, gap analysis, testing and production;
-Responsible for Partners.com and Partner’s stores as a sales agent chain.

Achievements: 1500 outlets opened include partner’s stores like MTS, Svyaznoy, Euroset and more. Sales increased more than 200%.

Skills

Automation

eCommerce, Interactive technologies

Interactive solutions for retail, eCommerce software development, business-processes automation, CRM, ERP

Marketing

Retail, Digital, Omni-channel

Marketing strategy, customer relationship management, increase ROI, managing advertisement campaigns

Sales

Management

Sales management, channel management, KPI’s and motivation schemes, business processes automation